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Marketing Insights - September 2011 Members Only Content

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3 Ways to Avoid Undermining Your ROI in Creative Services
By: Paula Ashley and Lee Bryan Claassen, CAE
Putting your brand out there in a creative and consistent way is at the core of what marketers do. But how do you make sure that the money you spend on creative services doesn't go to waste?

New Findings in Association Email Benchmarking
By: Jeanette Brown
When you're are in the middle of a marketing campaign, it can be very easy to get lost in the weeds. How do you know if emails are getting through to your target audience? Is email even important anymore? And how do your association's clickthrough rates compare with others? Findings in a new report offer some answers.

Does Your Association Need a Brand Refresh?
By: Sheri Jacobs, CAE
Your organization has had the same logo and tagline for years. But the world has changed, and it may be time to take a fresh look at how you are representing yourself. Discover what you need to know about how people perceive you and how to renew your brand while staying true to your core values.


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