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Government Relations - September 2011 Members Only Content

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Communicating With Congress: How Legislators View Social Media
By: Bradford Fitch and Kathy Goldschmidt
Though the internet and email have made it easier for constituents to get involved in public policy and have made legislators more accountable to their constituents, congressional staff members still believe traditional strategies such as congressional fly-ins and town hall meetings have a lot of influence on members of Congress. Study these six facts about the impact of social media and other forms of communication on Congress and learn how to adapt your association's communications strategy for maximum effectiveness.

A Winning Campaign: 6 Ways to Increase Your Credibility With Stakeholders
By: Sue Pechilio Polis
When it comes to government relations, the people on your team can make all of the difference between a win and a loss in an issue campaign. It's possible to execute a winning campaign with a team that is not perfectly operational, provided your credibility with key stakeholders remains intact. Follow these six steps for success.

7 Strategies for Grassroots Success
By: Leslie Nolen, Jeff Mascott, and Jennifer Karr
A strong grassroots program is necessary to groom your members to effectively influence lawmakers and assist your paid lobbying staff members in achieving their goals. Incorporate seven simple strategies first discussed during a session at this summer's GR School into your strategic plan to begin building or strengthening your key contact program.

8 Steps to a Successful PAC Prior Approval Campaign
By: Trey Richardson
Master the science of gathering approvals from member corporations, an activity that must be performed before implementing PAC solicitations, with this easy eight-step approach. By following a specific plan to contact members within specific timeframes via a multichannel approach, you'll avoid a lot of the stress usually related to this type of requirement and begin your PAC solicitation in compliance with the rules of the Federal Election Commission.

Capitol Advantage - 20th Anniversary

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