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Communication News - October 2011 Members Only Content

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Letter from the Chair: Metrics, "Multilogues," and More Respect
By: Mike Boa
The incoming Communication Section Council chair shares the three priority topics that will be the focus of programs and content in the year ahead.

Do-It-Yourself Website Usability Testing
By: Erin Allen and Karen Buck
You don't have to have an outside expert or an enormous budget to get feedback on whether your website works the way it should. Learn when, where, and how to run your own tests with this usability primer.

Common-Sense Ways to Measure Your Social Media Results
By: Amy DeLouise
You put a lot into those Facebook and Twitter accounts, but what are you getting out of them besides fans, friends, and tweets? Find out by combining your association's concrete goals with truly practical metrics. Plus, five big social media don'ts.

Pecha Kucha: A Sure Cure for Death by PowerPoint
By: Ann Ranson
Perk up both your next presentation and your audience with Pecha Kucha, a technique that's fast moving, focused, and fun.


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