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Associations Now Leadership Issue

For Boards, Too! Educate your board members and volunteer leaders with the annual Associations Now Volunteer Leadership Issue. In-depth articles and the nuts-and-bolts Board Primer offer all the essentials for successful volunteer leaders. Order copies for your board today!

Associations Now

Associations Now is the premier magazine for association executives. It is mailed bimonthly to ASAE members and is available to nonmembers by subscription. For daily news and blogs on association management, visit

Our mission: Associations Now delivers the essential information, insights, and ideas that empower you to master challenges, invoke imagination, and act decisively to create a better future for your organization and the world.

To order reprints of any article in its original format, click here. Questions? Comments? Send a message to Editor-in-Chief Julie Shoop.

Volunteers and Staff: The Yin and Yang of Associations How to Close the Communication Gap
Getting Past Government Gridlock
Leader to Leader: Board Evals and CEO Succession

New ASAE Publication to Teach "The Art of Membership"


A comprehensive new book by marketing expert Sheri Jacobs, CAE, explains the art of successful membership recruitment, engagement, and retention. The message at its core: Give your members what they need, when they need it.
By: Keith Skillman, CAE

Strategy Before Technology


Don't let technology become an antidote for symptoms of a larger issue. [Titled "Strategic Vision" in the print edition.]
By: Katie Bascuas

Orchestrating the Ultimate Advocacy Circus


Being the ringmaster of a lobby day requires a special kind of derring-do. Here’s how to get your act together for an event that can make the difference between the success and failure of your association’s overall legislative performance.
By: Brad Fitch

Negotiating Hotel Contracts
For your association's big conference, you want a top-notch facility and a positive experience for your members. The hotel wants your business now and in the future. Both parties can meet their goals when you prepare thoroughly, stay firm but flexible in negotiations, and keep an eye on the details. [Titled "In the Fine Print, a Fair Deal" in the print edition.]
By: Jeff Waddle

What Associations Can Learn from Political Campaigns
The hard-nosed, take-no-prisoners world of presidential campaign politics may seem a far cry from association management, but much of what James Carville and Karl Rove know about strategy speaks directly to association leaders. In separate interviews, they shared their secrets with Associations Now. [Titled "The Strategists" in the print edition.]
By: Mark Athitakis and Kristin Clarke

No Small Staff Is an Island
How the American Choral Directors Association has created a collaborative environment that benefits both its staff and members.
By: Samantha Whitehorne

Traveling Truck Exhibit Drives Workforce Development
The American Welding Society puts interactivity on wheels to attract younger generations to the profession. (Titled "Another Way to Go Mobile" in the print edition.)
By: Joe Rominiecki

The Benefits of Workplace Wellness Programs
Healthier employees make for a stronger association. If you're looking to build a workplace with more staff camaraderie, greater productivity, and less absenteeism, an organization-wide wellness initiative can help you get there. And the gravy? Lower insurance costs. (Titled "Well at Work" in the print edition.)
By: Jacqui Cook


  • Will 2014 Be the Year Tax Reform Arrives?
    By: Mark Athitakis
    Tax reform has been a hot topic in Congress over the past year, and seemingly everything is on the table, including nonprofits' activities. Even with the recent release of a formal legislative proposal, real progress on a bill seems unlikely in an election year. Regardless, the smart association is already preparing.


The A List


  • Lessons from a Litigation Journey
    By: Julie Shoop
    The Performance Marketing Association learned some valuable lessons about undertaking a court battle while simultaneously lobbying on the same issue in state legislatures. Among them: Get ready for a long haul, commit sufficient resources, and make sure your members know your organization hasn't abandoned their other needs.

  • How Being Well Makes You a Better Leader
    By: Mariama S. Boney, CAE
    When your life is out of balance, your work suffers, but it's about a lot more than that. Learn concrete ways to improve your well-being in five key areas. It will make you a healthier person and a more effective leader.

Money & Business

  • Get Vendors to Create and Sell Your Content
    By: Samantha Whitehorne
    Industry partners and vendors tend to be the experts on the products and services that they are trying to sell to associations and their members. Try leveraging that knowledge to create engaging content for members and bring in additional revenue for the association.



  • Do You Know What Your Members Are Willing to Pay?
    By: Sheri Jacobs, CAE
    The value of a member benefit is sometimes hard to measure. One way to do it: Ask members what they would be willing to pay for it. You'll get an important glimpse into the perceived value of your products and services.

Brain Power



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