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Associations Now is the premier magazine for association executives. It is mailed monthly to all members of ASAE: The Center for Association Leadership and is also available by subscription. For daily news and insight on association management, visit AssociationsNow.com.
Our mission: Associations Now delivers the essential information, insights, and ideas that empower you to master challenges, invoke imagination, and act decisively to create a better future for your organization and the world.
To order reprints of any article in its original format, click here. Questions? Comments? Send a message to Editor-in-Chief Julie Shoop.
Idea Bank: A Strategic Plan That Fits in Your Pocket
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Do Your Members Know What Your Benefits Are Worth?
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A Virtual Meeting Success Story
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CEO to CEO: Open Access vs. Members Only
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A Path to Passionate Volunteers





For 75 years, the Appalachian Trail Conservancy has maintained 2,100 miles of footpath through mountain wilderness. A sustainable volunteer strategy carries the load. [Titled "Into the Wild" in the print edition.]
By: Kristin Clarke
Break Out of the Silo Mentality





Organizational silos don't just appear spontaneously. They're created by a mix of mindset, culture, and process factors that many associations share. The good news: If you can correct those factors, you can eliminate silos and keep them from coming back. (Titled "Bust Out of the Silo Mindset" in print edition.)
By: Jeffrey Cufaude
A Six-Way Advocacy Partnership





How a group of associations set aside their differences to support legislation. [Titled "Common Ground" in the print edition.]
By: Mark Athitakis
Building a World-Class Team





Associations can struggle to identify the right talent for international staff, both at home and overseas. Some flexibility, a global mindset, and an awareness of cultural differences can bridge the gap.
By: Mark Athitakis
Member Concierge: A Phone Call to Every New Member





What does it take to make personal phone calls to 1,000 new members in a year? And is it worthwhile? Terry Fong at the California Dental Association can tell you, with a smile. [Titled "Calling All Members" in the print edition.]
By: Joe Rominiecki
Negotiating Hotel Contracts
For your association's big conference, you want a top-notch facility and a positive experience for your members. The hotel wants your business now and in the future. Both parties can meet their goals when you prepare thoroughly, stay firm but flexible in negotiations, and keep an eye on the details. [Titled "In the Fine Print, a Fair Deal" in the print edition.]
By: Jeff Waddle
What Associations Can Learn from Political Campaigns
The hard-nosed, take-no-prisoners world of presidential campaign politics may seem a far cry from association management, but much of what James Carville and Karl Rove know about strategy speaks directly to association leaders. In separate interviews, they shared their secrets with Associations Now. [Titled "The Strategists" in the print edition.]
By: Mark Athitakis and Kristin Clarke
No Small Staff Is an Island
How the American Choral Directors Association has created a collaborative environment that benefits both its staff and members.
By: Samantha Whitehorne
Traveling Truck Exhibit Drives Workforce Development
The American Welding Society puts interactivity on wheels to attract younger generations to the profession. (Titled "Another Way to Go Mobile" in the print edition.)
By: Joe Rominiecki
The Benefits of Workplace Wellness Programs
Healthier employees make for a stronger association. If you're looking to build a workplace with more staff camaraderie, greater productivity, and less absenteeism, an organization-wide wellness initiative can help you get there. And the gravy? Lower insurance costs. (Titled "Well at Work" in the print edition.)
By: Jacqui Cook
Features
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Cover Story:
Member Concierge: A Phone Call to Every New Member
By: Joe Rominiecki
What does it take to make personal phone calls to 1,000 new members in a year? And is it worthwhile? Terry Fong at the California Dental Association can tell you, with a smile. [Titled "Calling All Members" in the print edition.] -
What's Next for Tradeshows?
By: Melanie D.G. Kaplan
Is the tradeshow dying? A new ASAE report examines the future of tradeshows and identifies five scenarios for what they might look like in 2016. How will your association's event change? [Titled "Show Business" in the print edition.] -
A Path to Passionate Volunteers
By: Kristin Clarke
For 75 years, the Appalachian Trail Conservancy has maintained 2,100 miles of footpath through mountain wilderness. A sustainable volunteer strategy carries the load. [Titled "Into the Wild" in the print edition.]
Departments
The A List
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Ask the CEO: National Asian Pacific American Bar Association
Tina Matsuoka, executive director, National Asian Pacific American Bar Association, answers questions from NAPABA member Michael Yim.
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An Organized Global Strategy
By: Mark Athitakis
How RIMS made better sense of its international growth. [Titled "The World in Sync" in the print edition.]
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How Donations Drive a Message
By: Julie Shoop
The Cook County Farm Bureau's annual food drive shows how helping those in need can also send a message about the value an organization brings to the community. [Titled "Field to Fork" in the print edition.]
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Comings and Goings
A roundup of new hires and other personnel moves in the association industry.
Leadership
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A Six-Way Advocacy Partnership
By: Mark Athitakis
How a group of associations set aside their differences to support legislation. [Titled "Common Ground" in the print edition.]
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3 Lessons: Change Management
Rachel Tristano has learned leadership on the fly.
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CEO to CEO: Open Access vs. Members Only
CEOs share guidelines that their organizations use to determine whether to keep content behind a member login or have it be open to the public.
Money & Business
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Legal Fallout From Federal Conference Cutbacks
By: Audra J. Heagney
With scandals and sequestration leading to reduced meeting attendance by federal employees, associations need to keep an eye on their contracts and insurance coverage. [Titled "The Fed Effect" in the print edition.]
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What a Job Board Can Offer
A primer on virtual career centers, the place where jobs, learning, and professional development intersect. [Titled "Career Center 101" in the print edition.]
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Idea Bank: Pocket-Sized Plan
By: Rob Stott
Your strategic plan doesn't have to weigh your members down.
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Data Nugget: Gassed Up, Going Nowhere
A look at which U.S. cities' drivers waste the most gas, based on fuel prices and time spent delayed in traffic.
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Associations USA: New Hampshire
Associations are everywhere. Here's a snapshot from the Granite State.
Technology
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Five Mobile Tech Trends to Watch
By: Scott Steinberg
Don't miss out on these latest innovations to keep pace with your mobile-savvy members. [Titled "Tech to Watch" in the print edition.]
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Air Mail: Benefits of Cloud-Based Email
American Health Care Association CIO Paula Warren explains why AHCA moved its email to the cloud
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I Can't Live Without My … iPassword App
Consolidate all your passwords into one.
Membership
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Do Your Members Know What Your Benefits Are Worth?
By: Joe Rominiecki
Money Talks: Here's how to remake your benefits brochure to show ROI in dollar values.
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How to Disarm a Disgruntled Member
By: Eric Duchinsky, CAE
Three tips on keeping a disruptive member from running wild. [Titled "Disgruntled No More" in the print edition.]
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Best Benefit Ever: Reports to Share
The National Association of Elementary School Principals provides members with ready-made reports to send to parents to get them engaged in their children’s learning.
Meetings
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A Virtual Meeting Success Story
By: Samantha Whitehorne
One association's hybrid event adds value. [Titled "Virtual Success" in the print edition.]
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Destination: Little Rock
By: Samantha Whitehorne
Arkansas' largest city mixes history with recently updated venues.
Brain Power
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Books: A Healthy Workplace
By: Kristin Clarke
Want a happy and productive staff? Take these lessons from Marriott International's success.
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How to Deal With Office Bullies
By: Kristin Clarke
Tap into martial arts to defend yourself in the workplace. [Titled "Office Bullies" in the print edition.]
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Is it Time to Leave Your Current Job?
Advice from Cheryl Palmer, professional resume writer and founder of Call to Career. [Titled "Time to Go?" in the print edition.]
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How I Got Here: Denise Froemming, CAE
Follow the career path of Denise Froemming, CAE, CFO and executive vice president of administration of the American Health Information Management Association
ASAE@Work
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Limit On Government Employee Attendees Dropped
By: Chris Vest
An amendment that would have prevented government agencies from sending more than 25 employees to a conference was nixed.
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Snap Learning With Canada
By: Rob Stott
In the Snap Learning Spot, Great Ideas attendees found fun with Canadian flair.
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There's Something for Everyone at Annual Meeting
Tips for navigating the 2013 ASAE Annual Meeting in Atlanta—for rookies and veterans alike.
Supplements
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What's Your Response to Responsive Design?
By: Christine Umbrell
Nine reasons why responsive design is a "must-have" for association websites in a world that's gone mobile
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Cloud Coverage: Pros and Cons of Outsourcing Your IT Infrastructure
By: Karla Taylor
Wondering whether your AMS and other systems should stay in house or move up to the cloud? Here's what to consider. [Titled "Cloud Coverage" in the print edition.]
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Focus on Finance: Optimizing the Financial Team
June 27, 2013 |
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Executive Issue Briefing: What Are You Mandated Under the ACA?
July 9, 2013 |
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International Delegation to Australia
July 14, 2013 |
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Idea Bank: A Strategic Plan That Fits in Your Pocket
Do Your Members Know What Your Benefits Are Worth?
A Virtual Meeting Success Story
CEO to CEO: Open Access vs. Members Only





