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ASSOCIATIONS NOW, November 2012

In the magazine this month ...
Features
  • Cover Story: Top Five Association Tech Trends
    By: Dean Takahashi Keeping up with technology's breakneck pace isn't easy—but associations are meeting the challenge by adopting five of the industry's most important advances. (Titled "Are You Wired?" in the print edition.)
  • Healthcare Associations After the Affordable Care Act
    By: Mark Athitakis The Supreme Court has settled the fate of healthcare reform. But plenty of questions—and opportunities—remain for healthcare associations. (Titled "A Clearer Diagnosis" in the print edition.)
  • Cut Programs With Less Pain
    By: Christine Umbrell With limited resources, launching new products and services means cutting old ones, which has never been associations' forte. Here's how to prioritize programs and jettison the dead weight. (Titled "All The Right Cuts" in the print edition.)
Departments

The A List
Leadership
Money & Business
Technology
Membership
  • Making First-Year Members Feel Welcome
    By: Joe Rominiecki The California Dental Association created a staff position for a member concierge, whose role is to reach out personally to each and every new member of the association. (Titled “Concierge Calling” in the print edition.)
  • Smart Marketing, or Just Luck?
    By: Erik D. Schonher Membership recruitment and renewal: the good news and bad news.
  • Best Benefit Ever: Listservers
    For many association members, access to the best minds in the business is worth the price of admission.
Meetings
Brain Power
ASAE@Work
  • All Eyes on Tax Reform
    By: Chris Vest Will scrutiny of charities extend to associations?
  • How Hard is Your Credentialing Program?
    By: Rob Stott A recent study from the ASAE Foundation and North Carolina State University shows that members find greater value in a difficult credentialing program. (Titled "Rigor Matters" in print edition.)
Supplements
  • To RFP or Not to RFP?
    By: Jeff Waddle Many consultants say they no longer respond to traditional RFPs. A less formal search—or more targeted, thoughtful RFPs—may help you find the best partner for your project.

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