From One-Time Grant to Long-Term Fundraising
By: Douglas R. Kelly
If your foundation was presented with $1 million and the Hollywood spotlight, would it be ready? At the National Association for Music Education, a partnership with the producers of the television show Glee was an opportunity to make an immediate impact on school music programs, but it also presented a challenge to build momentum for a long-term future of fundraising. [Titled "A Grant to Grow On" in the print edition.]
Why Senior Teams Get Left Out
By: Kristin Clarke
CEOs regularly turn to their senior management teams to make smart, timely decisions, right? Actually, not so much. Research shows that more often, leaders quietly consult with trusted "kitchen cabinets," which frustrates and confuses senior managers. Leadership consultant Robert Frisch outlines why and how CEOs need to properly use their senior management teams. [Titled "Circle of Influence" in the print edition.]
What Associations Can Learn from Political Campaigns
By: Mark Athitakis and Kristin Clarke
The hard-nosed, take-no-prisoners world of presidential campaign politics may seem a far cry from association management, but much of what James Carville and Karl Rove know about strategy speaks directly to association leaders. In separate interviews, they shared their secrets with Associations Now. [Titled "The Strategists" in the print edition.]
The Right Price for Going Global
By: Mark Athitakis
Associations need to be flexible when they enter new markets, but they sometimes err on the side of undervaluing their products. A close look at your balance sheet, your goals, and the country you want to expand into can help you arrive at appropriate prices.
An Education Revolution
By: Kim Fernandez
Associations are leaving behind the traditional education-session format and introducing interactive, lively, much shorter sessions—often minus the PowerPoint slides. Members are loving it.
Negotiating Hotel Contracts
By: Jeff Waddle
For your association's big conference, you want a top-notch facility and a positive experience for your members. The hotel wants your business now and in the future. Both parties can meet their goals when you prepare thoroughly, stay firm but flexible in negotiations, and keep an eye on the details. [Titled "In the Fine Print, a Fair Deal" in the print edition.]
No Small Staff Is an Island
By: Samantha Whitehorne
How the American Choral Directors Association has created a collaborative environment that benefits both its staff and members.