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Data Nugget: Mobile Advertising Small But Growing

ASSOCIATIONS NOW, March 2013 Money & Business

Summary: Mobile advertising in 2012 was up 75 percent over 2011. Is your association getting in on this growing market?

Is your association getting in on the growing market for mobile advertising? Analysts project mobile will make up 4.2 percent of the total money spent on advertising in the United States in 2013. That might sound small, but it's a 75 percent increase over mobile's 2012 market share of 2.4 percent.

Mobile advertising share of total U.S. ad spending:

2010: 0.5%
2011: 0.9%
2012: 2.4%
2013: 4.2%

2013 projected U.S. ad spending:

TV:

38.7%

Digital (non-mobile):

20.6%

Print:

19.3%

Radio:

9.2%

Mobile:

4.2%

Outdoor:

4.1%

Directories:

4.0%

Source: eMarketer, December 2012

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