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How I Got Here: Bruce Hammond

ASSOCIATIONS NOW, December 2012 Brain Power

Summary: The career path from janitor to director of marketing and communications.

Director of Marketing and Communications, National Sporting Goods Association, Mount Prospect, Illinois

Bruce Hammond's career started 19 years ago when he worked as a janitor in a local manufacturing plant. "Really glamorous, I know," he says. But as the current director of marketing and communications for the National Sporting Goods Association, he says every job—even his least glamorous one—prepared him to be a better association executive and taught him some lessons. Two that stand out: "People connect with other people, not logos and brands," and "Praise in public, and punish in private."

A Working History

1993: Manufacturing plant janitor

1994–96: Dish washer at a local Italian restaurant

1997–99: Summer job as a bag-room attendant at Youngstown Country Club

1997–2000: Delivered packages on campus

2001–04: Communications/PR specialist at Delta Sigma Phi Fraternity National Office

2004–06: Assistant director of alumni affairs at Ohio Northern University

2006–10: Director of communications and editor at Delta Sigma Phi Fraternity National Office (worked remotely from Detroit and then Aurora, Illinois)

2010–present: Director of marketing and communications for the National Sporting Goods Association

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