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Job Descriptions: Marketing

Who has time to re-invent the wheel? This ever-growing collection of marketing  job descriptions, contributed by actual organizations and business partners, is designed to generate ideas for all association professionals.

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Chief Marketing Officer  Description: The Chief Marketing Officer has overall responsibility for the areas of Marketing, Sales, Public Policy, Media Relations, Web Services, Corporate Programs, and the Foundation. The CMO has 4 direct reports and 15 overall reports.

Director of Internal Marketing  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Job responsibilities for the position of director of internal marketing. Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

Director of Marketing and Communications  Description: The Director of Marketing and Communications is responsible for four major functional areas/projects for the association and Foundation: general marketing, communications and branding; publications; the association’s website and other electronic communications technology; and media relations.

Director of Marketing and Member Services  Description: The Director coordinates the association’s marketing efforts, oversees member services, and maintains relationships with affiliates.

Director of Project Management  Description: The Director serves as the lead project manager, ensuring that all managers take a consistent approach.

Electronic Marketing Specialist  Description: The Electronic Marketing Specialist is responsible for production, and consistency with branding, of email marketing and web content.

External Affairs Associate  Organization: National Athletic Trainers' Association , http://www.nata.org Description: The external affairs associate supports and assists in executing external marketing and communications projects in accordance with agreed business and marketing plans. Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

External Marketing Coordinator  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Job responsibilities for the position of external marketing coordinator. Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

External Marketing Coordinator - Communications Emphasis  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Job responsibilities for the position of external marketing coordinator - communications emphasis. Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

Graphics Specialist  Description: The Graphics Specialist prepares artwork for printing, for inclusion on the organization's website, and for other uses.

Industry Partner Marketing Manager  Description: The Industry Partner Marketing Manager manages the marketing department, coordinates, evaluates, and develops support tools for sales reps, and monitors relationships with clients.

Internal Marketing Associate  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Job responsibilities for the position of internal marketing associate. Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

Marketing Assistant  Description: The Marketing Assistant provides administrative support to the sales reps, as well as client maintenance for industry partners, and trade show support.

Marketing Communications Specialist  Organization: American Society of Association Executives , http://www.asaenet.org Description: The marketing communications specialist is responsible for creating marketing communications in various media, which reflect the brand and position the organization competitively.

Marketing Coordinator  Description: The Marketing Coordinator implements marketing strategies and efforts, and also builds relationships internally between the marketing department and other key departments.

Marketing and Communications Manager  Description: This employee manages marketing, public relations and communications projects to support all programs for the association and its Foundation. The Manager also manages and perform activities for designing, maintaining, modifying and monitoring Internet-based documents and websites of the association.

Marketing and Communications Project Manager  Description: The Marketing and Communications Project Manager is responsible for the development of integrated marketing strategies and promotional campaigns for the association membership, meetings and products.

Marketing and Communications Project Support Specialist  Description: The Project Support Specialist acts as an administrator and liaison for the Marketing and Communications department, tracking and shepherding projects from beginning to end.

Membership Marketing Associate Job Description  Description: The membership & marketing associate works within the communication department, to coordinate and grow the membership program.

Project Administrator  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Assists in the completion of tasks and programs within the External Marketing and Internal Marketing departments and provides administrative support to the Assistant Executive Director Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

Project Administrator  Organization: National Athletic Trainers' Association , http://www.nata.org Description: Assists in the completion of tasks and programs within the External Marketing and Internal Marketing departments and provides administrative support to the Assistant Executive Director Contact: Karen Peterson, SPHR, CAE , karenp@nata.org

Senior Marketing Manager  Description: The Senior Marketing Manager has overall responsibility for ensuring the appropriate marketing strategies, plan, and implementation to attract the target market.

Social Media Program Manager  Organization: InfoComm International , http://www.infocomm.org Description: A job description for a full-time staff person dedicated to managing an association’s online social media presence. Contact: Matthew Baehr, CTS , mjbaehr@infocomm.org

Staff Interface Map  Organization: The Adhesive and Sealant Council Inc , www.ascouncil.org Description: In early 2009 the Adhesive and Sealant Council, Inc. worked on a staff realignment. Before staffing two new positions - director, marketing and director, member relations - ASC drew up a document “mapping” how the hire would relate with the other departments in the association. The document is distinguished by the fact that it lists not job requirements or skill sets, but the ways in which the staffers would interact with his or her colleagues. Contact: Larry Sloan , larry.sloan@ascouncil.org

Vice President, Marketing and Business Development  Organization: American Public Gas Association , http://www.apga.org Description: Job responsibilities for the position of communications manager. Contact: M. Todd Brady , tbrady@apga.org

WIB Marketing Coordinator  Organization: Western Independent Bankers , http://www.wib.org Description: This Marketing Coordinator Position Description, developed by the Western Independent Bankers, covers the responsibilities and reporting structure for the position. Contact: Krista Gulbransen , Krista@wib.org

Disclaimer: The materials on this website are great idea generators, but are certainly no substitute for a lawyer. Nothing in these resources should be construed as legal advice—even the legal sounding stuff. If you need legal advice, consult your organization's attorney.