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The Decision to Join: How individuals determine value and why they choose to belong
The Decision to Join study, co-sponsored by 18 membership organizations, reveals why 16,944 respondents do—and do not—join associations representing their various fields. The book examines key demographic segments including generation, gender, career situation, affiliation, involvement, and world location. Decision to Join is a guide for organizations to consider strategies based on the needs of professionals in their industry. Order a copy or download the templates to complete the study on your own.
Quick Links
 Benchmarking Opportunities
Presentations on Decision to Join
Decision to Join on YouTube
Executive Summary
Decision to Join Put to Use
Decision to Join Co-sponsors
Additional Resources around Decision to Join
Frequently Asked Questions
Sample Discussion Questions
About the Authors
Purchase the Book and Read Reviews
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Benchmarking Opportunities
How does your organization measure up? ASAE & The Center offer several benchmarking options for organizations seeking to better understand their members and prospects. Read about options or contact ASAE & The Center Industry & Market Research at dtj@asaecenter.org for more information.
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Presentations on Decision to Join
The ASAE & The Center Speakers Network provides customized presentations and skilled speakers on all of our research topics. Whether it's for your staff, board, members or another group, we'll work with you to develop a presentation especially for you. For more information, visit the Speakers Network or email speakers@asaecenter.org.
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Decision to Join on YouTube
See ASAE & The Center’s Carylann Assante in an interview with Greg Fine of the Association Forum of Chicagoland. The quick interview discusses findings from the study and next steps for organizations. Watch the interview.
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Decision to Join Put to Use
The National Athletic Trainers Association, one of the Decision to Join co-sponsors, has put what they learned in the study to good use by creating and improving opportunities for younger members to engage with the association through volunteer activities and other involvement. Read more from NATA.
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Decision to Join Co-sponsors
ASAE & The Center would like to recognize and thank the 18 co-sponsoring organizations for their support of and participation in Decision to Join.
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Additional Resources around Decision to Join
- September '07 Edition of Membership Developments
- Market Segmentation
- Value Proposition
- Member Participation
- International Membership
- Diversity
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