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Two CEOs respond to: Where is the volunteer void in your association, and what have you done to fill it? One, whose association consists largely of owners of family-owned businesses, says the void is in attracting members of the next generation; the attempted solution is the formation of a new young executives group. The other CEO notes that baby boomer members are stretched thin with family, work and community obligations, while younger members are reluctant to participate. In response, his association has developed a leadership training workshop to inspire and motivate top prospects. (2 pp.)
Where is the volunteer void in your association, and what have you done to fill it?
Our membership is largely the owners of family-owned businesses, with an average age of 55. The void is in attracting the next generation (sons and daughters) into volunteer leadership positions. Their views and motivations are sometimes very different from those of their parents. We are now in the process of starting a young executives group within our organization.
Paul Massey, CAE, President, Printing Industry Association of Georgia, Smyrna
Our baby boomer members are significantly stretched by the demands of work, family, and community. In addition, many of our newer Generation X members are somewhat reluctant participants. We've developed a leadership training workshop to inspire and motivate top prospects. Peer recognition motivates volunteers, so we stress the three R's: recognition, respect, and reach out.
Timothy D. Kent, CAE, Executive Vice President, American Institute of Architects, North Carolina Chapter, Raleigh
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