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The Business of Meetings Certificate Program

Are you an experienced meetings professional looking for a competitive edge in the meetings industry? Are you interested in learning about the newest business models being used? Then the Business of Meetings^SM Certificate Program is for you!

Through four two-day courses, you and your meetings colleagues will participate in interactive exercises and discussions, working through real-life examples. You’ll leave feeling more confident and more prepared for those all-important discussions on how to make meeting management a key strategy for your organization.

The Business of Meetings^SM Certificate Program courses are offered in Washington, DC at the ASAE and The Center building. Once you complete all four courses, you will receive the Business of Meetings certificate.

Meetings and Expositions Excellence
Stay abreast of the latest trends, business partner relationships, educational formats and management and technology tools so you can create and execute cutting-edge meetings and events.

Leadership and Communication
Gain a solid grasp of your own leadership style and its effectiveness. Communicate effectively with key stakeholders and enhance your leadership skills to build and empower successful teams.

Flawless Business Operations
Develop the business skills necessary to support your meetings. Create a clear financial reporting system; effectively recruit, manage and develop staff; assess and plan for risk.

Strategy and Marketing
Learn to build a dynamic strategy for your meetings and follow up with effective marketing plans. Explore the power of branding and gain a seat at your organization’s strategic table.

These courses are excellent preparation if you are looking to earn your Certified Association Executive (CAE) designation or renew your CAE.  You will receive 12 CAE hours per course and cover some areas of competency for the CAE exam.

You will also receive 14 CMP contact hours for each course towards certification (1.4 CMP points), and if you complete all four courses, you will receive 56 total contact hours towards certification (5.6 CMP points).

Click here to view The Business of Meetings^SM Certificate Program brochure!