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Title: TAKE A BYTE: ASAE-Endorsed Partners Technology Demo Day
Date(s): Wednesday, October 25, 2006
Location: Xerox Corporation's Offices, 1301 K Street, NW, Washington, DC

Program Description

FREE! Find out how new technologies can make your member communications more effective, attract and retain members, increase productivity, and add $$$ to your bottom line.

This one-day complimentary workshop--featuring presentations, live demos, and exhibits from Boxwood Technology, Chase Paymentech, CommPartners, and Xerox Corporation--will provide

  • CEOs with ideas to increase your association's value, productivity, and profitability
  • Tech experts with an efficient way to preview the newest bells and whistles
  • Membership marketers with custom-tailored approaches for improving communication strategy and results
  • Finance directors with solutions to save your association money and time BONUS: Each attendee will receive a 1 GB jump drive--an $85 value!

    Six More Reasons to Register Today...

  • Explore the latest e-marketing tools, from online surveys to response tracking systems
  • Examine the latest technologies for color printing and copying, online credit card processing, online job boards, and creating custom e-newsletters and e-mail
  • Preview new ways to tailor messages to individual member needs
  • Learn how to drive more traffic to your Web site
  • Uncover additional sources for nondues revenue
  • Discover new approaches for streamlining operations and decreasing expenses Come for a few hours-or stay the whole day. Refreshments will be served and prizes awarded throughout the day (you must be present to win):

  • Phaser 8500N color printer from Xerox
  • iPod from CommPartners
  • One-hour coaching session with Marshall Brown, plus a copy of his book, High Level Resumes, from Boxwood Technology
  • Two free registrations to the ASAE & The Center's 2007 tech conference from ASAE Services, Inc. Program At A Glance

    8:30 a.m.: Continental breakfast and registration

    9:00-10:00 a.m.: "Tools and Strategies for Effective e-Marketing"
    Rich Finstein, President, CommPartners
    Lance Simon, e-Marketing Specialist, CommPartners
    Mitch Eisen, Founder & CTO, Real Magnet

    Learn how to engage members and stakeholders using e-newsletters; create automatic e-mail campaigns; produce contents that gets open and read; get the most from Association Management Software systems; and use tracking results to match e-publication content to member interests.

    10:00-12:00 a.m.: Explore exhibits and see live demos. Refreshments and prize drawings.

    12:00-1:00 p.m.: "Growing and Retaining Members Using One-to-One Marketing"
    Xerox Corporation

    See examples of how associations are using personalization across all channels to acquire new members as well as hang onto more of the ones they've got. Find out how these techniques could be profitably adapted to your membership programs.

    1:00-4:00 p.m.: Explore exhibits and see live demos. Refreshments and prize drawings.

    4:00-5:00 p.m.: "Boost Revenue and Improve Services: American Industrial Hygiene Association Job Board Case Study"
    Wanda Barbour, Manager, Customer & Career Employment Services, American Industrial Hygiene Association
    Kelly Flowers, National Account Executive, Boxwood Technology

    Learn how AIHA expanded its online job board to increase revenues and improve member services. Midway through 2006, the association generated twice the revenue it did in 2005. Find out what marketing tactics to use, how to set prices, generate excitement, as well as use the job board to promote other association programs.

    Space is limited. Questions? Call 202-626-2830.


    ASAE-Endorsed Technology Demo Day
    Wednesday, October 25, 2006
    9:00 a.m. to 5:00 p.m.

    Xerox Corporation's Offices
    1301 K Street, NW
    Washington, DC
    (one block from the McPherson Square Metro on the blue line--14th Street exit)