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News Release

Associations Recognized for Excellence in Communications with ASAE Gold Circle Awards
Associations developing more innovative communications


March 20, 2012

WASHINGTON — ASAE announces the 2012 recipients of the ASAE Gold Circle Award that recognizes excellence in association and nonprofit communications. The ASAE Communication Section Council manages the award competition designed to honor associations across nine categories, including annual reports, feature articles, magazines, newsletters, integrated communications campaigns, and innovative communications. Sponsored by TMG Custom Media and R.R.Donnelley, this year’s competition received more than 150 entries.

“ASAE’s Gold Circle Award signifies that an association has achieved something exemplary in its communications efforts,” said Michael Boa, chair of the ASAE Communication Section Council. “As communications professionals, we strive for excellence in what we say in print, online, and over the airwaves. The Gold Circle Award is a measure of how well associations do that.”

“This year’s pool of entries demonstrated that associations are increasingly leveraging technology, social media platforms, and innovative solutions to deliver their messages and communications programs,” said Sandra Gordon, chair of the Gold Circle Award Committee and member of the Communication Section Council. “I’m very proud of this year’s winners, and I look forward to seeing how this trend develops with next year’s entries. Given the superior quality of this year’s winners, I am eager to find out which one will receive the Council’s Choice Award. The winner is recognized during ASAE’s Marketing, Membership & Communications Conference in May.”

Each year, the Communication Section Council chooses a Council’s Choice Award, which is bestowed upon the one Gold Circle Award winner that best exemplifies overall effectiveness and excellence. The award winner is announced during the annual Gold Circle Award Ceremony, May 24, at ASAE’s 2012 Marketing, Membership & Communications Conference in Washington, DC.

The Gold Circle Award Committee has unveiled its latest annual edition of the “Effective Communications Practices Guide,” a resource for association and nonprofit professionals in designing effective communications programs.


The 2012 Gold Circle Award Winners

Division A: from an association with an annual overall budget of less than or equal to $2 million
Division B: from an association with an annual overall budget greater than $2 million

Association Annual Report (Print/PDF & Digital Interactive)
Division B: Ironworker Management Progressive Action Cooperative Trust– IMPACT 2011 Annual Report: Ironworkers and their Employers Partnering for Success

Feature Article
Division B: Association of Corporate Counsel – ACC Docket - "Fast-Growth GCs: What It Takes to Succeed”

Innovative Communications
Division B: National Association of Counties – Counties Work

Integrated (Multi-Vehicle) Communications Campaign
Division A: Conference of Consulting Actuaries - Count Me In
Division B: American Academy of Orthopaedic Surgeons – Decide to Drive: A Public Service Awareness Campaign

Magazine (Print/PDF & Digital Interactive)
Division B: Penn State Alumni Association - The Penn Stater

Media Relations Campaign (Print/PDF & Digital Interactive)
Division B: National Restaurant Association - LiveWell Initiative

Newsletter (Print/PDF & Digital Interactive)
Division A: American Association of Orthopaedic Executives – AAOE March e-Newsletter

Peer-Reviewed Journal
Division B: American Urological Association – The Journal of Urology®

Web Site
Division B: Recreational Boating & Fishing Foundation–www.TakeMeFishing.org

For more information about the Gold Circle Award, please visit www.asaecenter.org/goldcircle.


MEDIA CONTACT: Sabrina Kidwai, skidwai@asaecenter.org, 202-326-9505.

About ASAE
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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