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ASAE-Endorsed E-marketing Solution

ASAE and ASAE Business Services are proud to announce our partnership with HighRoad Solution as the provider of the ASAE-Endorsed E-marketing Solution.

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Look to HighRoad Solution for a top-tier global email marketing solution tailored to fit your association’s and members’ e-communication needs.

Watch your ROI increase along with member engagement, your opening rates, and staff productivity.

HighRoad Solution’s innovative spirit led the charge to develop a global e-messaging solution that integrates with the valuable information associations and nonprofits possess within their databases. This solution integrates with most AMS (Association Management Systems), CRM (Customer Relations Management), and SharePoint applications.

“HighRoad has really made our process more efficient and beneficial. With the reporting tool, we can see which messages are more effective. And, it automates groups and tasks like membership renewals, saving us staff time, so we can focus on other worthwhile efforts.” 
Tim Brown
Manager, Technology Services
Regulatory Affairs Professionals Society (RAPS)

Your ASAE-Endorsed E-marketing Solution will be customized from the selection of HighRoad’s diverse array of email marketing products and services:

  • Campaign E-marketing tool with integrated social sharing and mobile capabilities
  • Transactional Messaging module
  • Automated Email Strategy Templates module
  • Newsletter Express
  • HighRoad Professional Services team can help you create a custom Email Preference Center and custom Email Templates

More details?

Visit HighRoad Solution, or contact 703.297.8894 or

Twitter Handles: @highroadsol @asaecenter
Twitter Hash Tags: #HRSIntegration #ASAEendorsement

ASAE Business Services is pleased to present the Lunch Learning Webinar Series designed to educate attendees on strategies and tactics needed to quickly boost email marketing performance for any size organization.

In just a short period of time you can learn new practices to incorporate into your association's email marketing mix. Each webinar tackles relevant pain points for today's email marketers and gives you the tools required for overcoming obstacles and achieving success.
Wednsday, May 7, 2014
12:00 – 12:45 p.m. EST

Participation in this program is worth 0.75 CAE credit hour.

There’s an old saying that you can lead a horse to water, but you can’t make them drink. That may always be true, but you can certainly increase the probability that the horse will drink if we provide a wonderful environment, the tastiest options and a loving atmosphere. The marketing of your organization needs to be much the same—as enticing and appealing as possible to increase the probability of consumption! The question becomes how do you not just attract—but convert—people into buyers and further, into brand advocates who will spread the word?

Join us in this webinar to learn:

  • How organizations are using “choice data,” or preference data, to create campaigns that compel users to take actions.
  • How organizations are using data stored in event registration, content management, and social and association management databases in order to create email campaigns that leverage individuals’ unique preferences and previously made transactions to make similar buying decisions.
  • Learn what your organization needs to do to create optimal environments for conversion so that users click on the links you want and engage in the way you desire!

Our presenter will be Adam Higgins, Technical Project Manager, with HighRoad Solution. 

This complimentary webinar is brought to you by:
ASAE Business Services, Inc. and HighRoad Solution - provider of the ASAE-Endorsed E-Marketing Solution.


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